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Anatomy of a Boys’ Life Magazine from December 1966
I came across one of my uncle’s old Boys’ Life magazine in a box of old mementos. I took a gander through it and found some interesting points that I thought I should share with you all. The advertising is what struck me as most significant. In it there was an abundance of gun ads. Mind you, this magazine is targeted for boys from age 11-18. The physical size of the magazine is almost as big as our modern newspaper, being 10.375 inches wide and 13.25 inches tall compared to our Cincinnati Enquirer, which is 10.5 inches wide by 14.5 inches long. It was a monthly publication and sold for $0.25 a copy individually or $3.00 a year by subscription. The magazine consists of one hundred pages, including front and back cover. Inside the front cover is a Coca-Cola full-page ad with Santa Claus sitting at a small bureau with a glass bottle of Coke in his hands. In the small print above the ad is a notice, “America pauses to see “A Charlie Brown Christmas” on CBS-TV, December 11, 7:00-7:30 EST.” The magazine consists of: several articles by guest writers; regular features, such as Hitchin’ Rack, Hobby News, Gifts…